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The Ability to Minimize the Timing of New Product Development and Introduction: An Examination of Antecedent Factors in the North American Automobile Supplier Industry
Author(s) -
Dröge Cornelia,
Jayaram Jayanth,
Vickery Shawnee K.
Publication year - 2000
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.1710024
Subject(s) - competitor analysis , new product development , closeness , business , product (mathematics) , antecedent (behavioral psychology) , commercialization , marketing , industrial organization , automotive industry , operations management , economics , engineering , psychology , mathematical analysis , developmental psychology , geometry , mathematics , aerospace engineering
The importance of overall timing in the new product development and the new product commercialization processes has been widely recognized in the literature. We examined 14 firm‐level practices, later reduced to four factors, that influence the ability to minimize new product development and introduction times overall relative to competitors. The factors are (1) human resource management, (2) synergistic integration, (3) supplier closeness, and (4) the design‐manufacturing interface. An empirical study of the North American automobile supplier industry found some support for the four‐factor model of antecedents to timing ability: synergistic integration and supplier closeness were both significantly related to development and introduction time minimization ability. The implications of these findings for product development managers and academic researchers are discussed.