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Technological Level and Product Development Cycle Time
Author(s) -
Karlsson Christer,
Åhlström Pär
Publication year - 1999
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.1640352
Subject(s) - maturity (psychological) , product (mathematics) , new product development , product lifecycle , sample (material) , business , computer science , industrial organization , process management , operations management , marketing , economics , mathematics , psychology , developmental psychology , chemistry , geometry , chromatography
This article investigates the link between product development cycle time and technological level in the final product, using a sample of 11 new car development projects. Reducing cycle time can create competitive advantages, but it also may lead to the development of technologically inferior products. Time is needed to digest and analyze technological problems. The conclusions from our study support the notion of a relationship between cycle time and technological level. Thus, there are important choices to be made regarding the desired level of technological maturity in the final product. This affects the required cycle time. Simply reducing the cycle time may not always be feasible or desirable