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Book Reviews
Author(s) -
Rosenau Milton D.,
Rothberg Robert R.
Publication year - 1995
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.1520197-i11
Subject(s) - quality (philosophy) , function (biology) , new product development , teamwork , process (computing) , computer science , product (mathematics) , selection (genetic algorithm) , management science , synonym (taxonomy) , phase (matter) , concurrent engineering , engineering management , process management , management , engineering , marketing , operations management , business , economics , artificial intelligence , epistemology , mathematics , philosophy , biology , genus , operating system , geometry , evolutionary biology , botany , chemistry , organic chemistry , scheduling (production processes)
The first review discusses a book on major innovative breakthroughs. The book educationally summarizes fourteen histories of important new products and services, draws general conclusions from these cases, but seems to lack predictive lessons that can assure future dramatic new products. The second and third reviews cover books devoted to cross‐functional teams and teamwork. Both books provide helpful guidance in dealing with the practical aspects of making such teams function well in new product development projects. The fourth book describes a rather mechanical lock‐step approach to concurrent engineering or total quality development, which is considered its synonym. Specific components are discussed in detail. These include technological development, concept phase, design phase, and production preparation. Although the book ignores the role of marketing, it should prove useful to those interested in the detailed reviews of mechanical engineering procedures such as “The House of Q uality,” engineering concept selection, and Taguchi methods of process design analysis. The reviews conclude with brief notes about three other books.