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Book Reviews
Author(s) -
Rosenau Milton D.,
Rothberg Robert R.
Publication year - 1995
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.1520197
Subject(s) - compendium , commercialization , new product development , value (mathematics) , product (mathematics) , management , engineering ethics , competitive advantage , computer science , marketing , business , engineering , history , economics , geometry , mathematics , archaeology , machine learning
The first review discusses a provocative book about innovation and the impact of technological change. Although the book also provides all readers with an invaluable historical perspective, the reviewer believes that it lacks predictive utility for practitioners. The second review covers a book devoted to strategic breakthroughs. The reviewer finds that the focus on the customer and the role of top management can be valuable for practitioners. The third review describes a book covering competitive advantage. Our reviewer praises the book highly, finding it of particular value for practitioners, both seasoned and novice. The fourth review is of a book devoted to improving new product development. The reviewer recommends the book as providing detailed practical guidance. This issue also reviews two new books of special interest to professors. The first, by Robert Dolan, is a short text‐and‐cases book dealing with new product development and commercialization, primarily from the standpoint of strategic needs, data sources, and decision analytic methodologies. The second, by Richard Nelson, is a compendium of thoughtful essays dealing with the national innovation systems of fifteen different countries.