Premium
How Concept Knowledge Affects Concept Evaluation
Author(s) -
Reidenbach R. Eric,
Grimes Sharon
Publication year - 1984
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.140255
Subject(s) - knowledge management , computer science , quality (philosophy) , simple (philosophy) , management science , epistemology , engineering , philosophy
Conventional concept testing methodologies are based on the simple assumption that respondents understand the concept when they offer their evaluation of it. Obviously it's an assumption that often will not hold. What happens to the quality of the evaluation at different levels of concept knowledge is the issue addressed in this article by Eric Reidenbach and Sharon Grimes. Their research shows that the level of concept knowledge affects certain elements of the evaluation more than others, and that the evaluation is moderated by the type of innovation and the way it is presented.