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How Experienced Product Innovators Organize
Author(s) -
Johne Frederick A.
Publication year - 1984
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.140210
Subject(s) - product (mathematics) , new product development , wonder , business , function (biology) , lift (data mining) , marketing , malaise , product management , product innovation , work (physics) , psychology , computer science , social psychology , engineering , medicine , geometry , mathematics , mechanical engineering , evolutionary biology , data mining , immunology , biology
It seems that reorganizing the product development function is a common and regularly administered solution to any perceived new product malaise. It's as though new product managers keep seeking some perfect form of organization that will lift their work to new levels of success. This article helps with the search. Axel Johne believes that experience can be a good teacher so he examined how experienced product innovators organize, in comparison to firms which are not so experienced. His results are interesting to all managers who wonder how product innovation can best be managed.