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Integrating Product Innovation and Market Development to Strengthen Long‐Term Planning
Author(s) -
Gold Bela
Publication year - 1984
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.130173
Subject(s) - order (exchange) , product (mathematics) , productivity , business , industrial organization , manufacturing , term (time) , new product development , heavy industry , product innovation , economics , marketing , market economy , economic growth , finance , physics , geometry , mathematics , quantum mechanics
The steel industries of Europe and the United States are among the worst casualties of the industrial turmoil that has shaken the economic order during the past ten years, Other heavy manufacturing industries can claim similar suffering. In this article, Bela Gold draws on his long years of experience in studying the technology, productivity, and competitive structure of such industries. He suggests that traditional planning approaches won't haul heavy industry onto a winning track. A new long‐term approach, based on an integration of product innovation and market development, is needed to meet the changing pressures these industries are facing.