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Critical Signals for Making Go/NoGo Decisions in New Product Development
Author(s) -
Balachandra R.
Publication year - 1984
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.120092
Subject(s) - continuation , set (abstract data type) , new product development , product (mathematics) , computer science , work (physics) , process management , project management , business , risk analysis (engineering) , marketing , operations research , management science , management , economics , engineering , mechanical engineering , geometry , mathematics , programming language
One of the hardest steps for a manager to take is to terminate work on a new product project. Apart from the morale and motivation problems that get tied up in such decisions, the real uncertainty surrounding an unfinished project usually makes the decision extremely difficult. One alternative is to keep the project going until the prospects are more certain, for better or for worse. R. Balachandra proposes a better alternative: to watch for those critical signals that warn of danger ahead. The research he reports in this article identifies a set of these signals to help managers make the tough decisions about project continuation.