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Factors Influencing New Product Success and Failure in Small Entrepreneurial High‐Technology Electronics Firms
Author(s) -
Yap Chee Meng,
Souder Wm. E.
Publication year - 1994
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.1150418
Subject(s) - counterintuitive , business , product (mathematics) , new product development , marketing , high tech , industrial organization , small business , philosophy , geometry , mathematics , epistemology , political science , law
This study of the correlates of new product success and failure in small entrepreneurial high‐technology firms revealed several counterintuitive findings. Chee Meng Yap and William Souder report results that reflect the unique nature of such firms, suggesting that to maximize their successful new product introductions these firms must adopt strategies very different from those used by large organizations. Based on these results, detailed prescriptions are presented for small firms in managing their new product development and marketing efforts.