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The Impact of Product Aesthetics on the Evaluation of Industrial Products
Author(s) -
Yamamoto Mel,
Lambert David R.
Publication year - 1994
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.1140309
Subject(s) - product (mathematics) , marketing , conjoint analysis , new product development , business , industrial organization , aesthetics , economics , computer science , microeconomics , mathematics , art , preference , geometry
In spite of the fact that product appearance would not seem to bear upon performance, this article provides evidence that the appearance of an industrial product may have an impact on its evaluation. Utilizing a conjoint scaling approach, Mel Yamamoto and David R. Lambert find that industrial product appearance exerts an influence, which in some circumstances exceeds the influence of certain product performance or price attributes. They suggest that attention paid to product aesthetics may have a payoff in terms of sales performance. And further, the impact of product appearance affects people in different organizational functions, across a range of technical orientations.