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Strategic Partnerships in New Product Development: an Italian Case Study
Author(s) -
Bonaccorsi Andrea,
Lipparini Andrea
Publication year - 1994
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.1120134
Subject(s) - business , competition (biology) , new product development , industrial organization , product (mathematics) , process (computing) , key (lock) , marketing , element (criminal law) , process management , product innovation , computer science , geometry , mathematics , ecology , computer security , political science , law , biology , operating system
This article provides some revealing insights into what a leading Italian firm operating in markets where innovation is a focal point of competition has learned about partnering with suppliers in the new products development process. To succeed in a rapidly changing environment, the firm promoted and sustained tightly linked, integrated supplier relationships. This provided one key element of a shorter product cycle, led to better products, and increased the firm's ability to compete. Andrea Bonaccorsi and Andrea Lipparini explore why partnering is critical for new product success. Finally, they highlight the steps that should be taken to make this relationship a productive one.