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Pioneering Versus Incremental Innovation: Review and Research Propositions
Author(s) -
Ali Abdul
Publication year - 1994
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.1110046
Subject(s) - cites , order (exchange) , new product development , set (abstract data type) , marketing , product (mathematics) , business , industrial organization , management science , knowledge management , computer science , process management , economics , geometry , mathematics , finance , fishery , biology , programming language
Marketing's role in supporting a company's efforts to develop pioneering and incremental products can be quite different. Abdul Ali examines published articles and offers a set of propositions to show how several factors influence the product development decision. He cites examples from the business world to illustrate these propositions. This article suggests that a firm should take into account several factors relating to its capabilities, along with various project and market characteristics, in order to decide what products it should develop.