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Determinants of Inward Technology Licensing Intentions: An Empirical Analysis of Australian Engineering Firms
Author(s) -
AtuaheneGima Kwaku
Publication year - 1993
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.1030230
Subject(s) - business , industrial organization , empirical research , marketing , statistics , mathematics
This article empirically examines the factors that affect Australian engineering firms' propensities or intentions to adopt inward technology licensing (ITL) as a new product development method. Kwaku Atuahene‐Gima reports results indicating that the major factors that influence the firm's propensity to adopt ITL are previous ITL experience, perceived relative costs and benefits of ITL, awareness of ITL opportunities, and the firm's internal new product development and R&D capabilities. The findings afford managerial insights into the firm's technology acquisition and marketing strategies.