Premium
Why Put Off Until Tomorrow What You Can Do Today: Incentives and the Timing of New Product Introduction
Author(s) -
Putsis William P.
Publication year - 1993
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/1540-5885.1030195
Subject(s) - incentive , product line , product (mathematics) , new product development , industrial organization , marketing , business , economics , microeconomics , engineering , manufacturing engineering , geometry , mathematics
Using related statistical studies and specific industry examples, William Putsis, Jr. illustrates how incentives for delaying the introduction of a new technology has played a major role in the development of certain consumer electronics markets over the past 25 years. Specifically, the introduction of a new product which incorporates some new technology can often be delayed until the firm's need for growth exceeds the fear of cannibalizing the firm's current product line. This concern is viewed as only one of many concerns that may delay or speed a new technology to market.