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Hedonic Analysis of Consumers' Valuation of Country of Origin of Meat in the United Kingdom
Author(s) -
Hussein Mohamud,
Fraser Iain
Publication year - 2018
Publication title -
journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.157
H-Index - 61
eISSN - 1477-9552
pISSN - 0021-857X
DOI - 10.1111/1477-9552.12232
Subject(s) - valuation (finance) , labelling , processed meat , business , country of origin , value (mathematics) , commerce , agricultural economics , marketing , economics , food science , statistics , chemistry , finance , mathematics , biochemistry
We estimate the implicit prices consumers are willing to pay for country of origin labels, using hedonic price methods and panel data for meat and meat products in the United Kingdom. Our results show that consumers place significant value on origin information across fresh and processed meat products, especially since the horsemeat incident in 2013. The findings also suggest that retailers have increased the use of voluntary labelling of processed meat products since the incident. Hence, further extension of existing mandatory labelling requirements to processed meat products may not be required at least in the short term.