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German and British Consumer Willingness to Pay for Beef Labeled with Food Safety Attributes
Author(s) -
Lewis Karen E.,
Grebitus Carola,
Colson Gregory,
Hu Wuyang
Publication year - 2017
Publication title -
journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.157
H-Index - 61
eISSN - 1477-9552
pISSN - 0021-857X
DOI - 10.1111/1477-9552.12187
Subject(s) - german , willingness to pay , food safety , quality (philosophy) , business , consumption (sociology) , agricultural economics , european union , consumer demand , mixed logit , agricultural science , marketing , economics , logistic regression , food science , geography , international trade , market economy , social science , philosophy , archaeology , epistemology , sociology , microeconomics , medicine , chemistry , environmental science
The European Union has implemented some of the most stringent food safety policies for beef globally, ranging from banning growth hormones to mandating country of origin labeling. Using choice experiments and random parameter logit models, we examine German and British consumer willingness to pay ( WTP ) for American, Canadian, Argentinian, French, German and British beef, quality assurance seals, hormone‐free beef production and a gourmet label. We also determine how consumer WTP for these food safety and quality attributes is affected by the extent to which consumers consider food safety issues (FSI). Results indicate that British consumers had the lowest WTP for beef from Argentina and German consumers had the lowest WTP for beef from Great Britain. The hormone‐free label was the relatively most preferred label by consumers in both countries, and by those who considered FSI to affect their meat consumption patterns.