Civility Proxies and Social Tolerance in American Marketplaces

Acknowledging the wide–ranging possibilities for diversity in commercial and retail environments, researchers and scholars have long asked the familiar questions of “public for whom” and “public for what,” understanding how much social tolerance in public space is commonly and informally negotiated by its users. Private interests have long played a strong role in controlling behavior in publicly used commercial spaces, and one of the most visible forms of such control has been the appearance of posted signs and notices throughout America’s marketplaces that exhort people to be nice and to act appropriately—to clean up after themselves, to give (or not give) donations or tips, to not solicit, or to refrain from loitering. Such civility proxies have the potential to circumvent the public, face–to–face responsibility for and engagement with civility, and may likewise subvert the mutual trust and presumption of equality that civility can promote. Tolerance of diversity in public, therefore, may be impeded when the policing of civility is usurped by entities that are not direct public space participants. This article proposes that when public civility is dictated by signs–as–proxies instead of by the general public, the public realm’s civility negotiation process that promotes social tolerance can be undermined by private interests.