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New Evidence on What Works in Effective Public Reporting
Author(s) -
Sandmeyer Brent,
Fraser Irene
Publication year - 2016
Publication title -
health services research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.706
H-Index - 121
eISSN - 1475-6773
pISSN - 0017-9124
DOI - 10.1111/1475-6773.12502
Subject(s) - principal (computer security) , public relations , field (mathematics) , business , computer science , political science , computer security , mathematics , pure mathematics
Objective To describe the current state of the public reporting field and provide guidance to public report producers based on the evidence. Principal Findings Public reports should address the questions and priorities that consumers actually have; present information credibly and in a way that is understood by the intended audience; reach the intended audience; and enable consumers to act on the information. Conclusions Public reports have advanced greatly in recent years, but there remains much room for improvement. Report producers should continually evaluate their reports and apply the latest evidence to maximize their usefulness and impact.