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Global commodity networks, ethical trade and governmentality: organizing business responsibility in the Kenyan cut flower industry
Author(s) -
Hughes Alex
Publication year - 2001
Publication title -
transactions of the institute of british geographers
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.196
H-Index - 107
eISSN - 1475-5661
pISSN - 0020-2754
DOI - 10.1111/1475-5661.00031
Subject(s) - governmentality , commodity , kenya , audit , context (archaeology) , order (exchange) , economics , sociology , business , politics , market economy , accounting , political science , law , finance , paleontology , biology
This paper engages critically with current ethical trading practice in the global cut flower trade, focusing on the specific case of Kenyan export production for European markets. Notions of governmentality are adopted in the analysis, in order to understand the rationalities and materialities that underpin the organizational geographies of business responsibility in this context, and serve to re‐regulate the trading network. Mentalities of stakeholding and practices of auditing are shown to play prominent roles in this process. However, it is argued that regulatory contradictions associated with the audit economy place organizational limits on the effective practice of ethical trade.