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Broadband Delivered Entertainment Services: Forecasting Australian Subscription Intentions
Author(s) -
Madden Gary,
Simpson Michael,
Savage Scott
Publication year - 2002
Publication title -
economic record
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.365
H-Index - 42
eISSN - 1475-4932
pISSN - 0013-0249
DOI - 10.1111/1475-4932.00068
Subject(s) - multinomial logistic regression , renting , broadband , nested logit , econometrics , entertainment , service (business) , preference , business , revealed preference , advertising , economics , marketing , telecommunications , statistics , computer science , engineering , mathematics , microeconomics , art , civil engineering , visual arts
This study estimates a nested multinomial logit (NMNL) model of broadband delivered entertainment service subscription that allows for the impact of an installation fee and rental price, service attributes and household demographic variables on subscription. The model is estimated on stated–preference data obtained from an Australia–wide survey of capital cities and provincial centres. Nested multinomial logit model estimates are used to provide forecasts that suggest 65 per cent of separate residences passed are likely to subscribe at 2000. This percentage translates into 1237 744 subscribers.