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The future of multipurpose prevention technology product strategies: understanding the market in parallel with product development
Author(s) -
Romano JW,
Van Damme L,
Hillier S
Publication year - 2014
Publication title -
bjog: an international journal of obstetrics and gynaecology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.157
H-Index - 164
eISSN - 1471-0528
pISSN - 1470-0328
DOI - 10.1111/1471-0528.12850
Subject(s) - new product development , product (mathematics) , business , computer science , manufacturing engineering , engineering , marketing , mathematics , geometry
The development of multipurpose prevention technology (MPT) products for combined protection against sexually transmitted infections (STIs), including HIV, and unin tended pregnancy is a priority. MPTs have a number of potential benefits over single-indication products and could provide meaningful health benefits for individuals and at a public health population level. Co-formulated or co-admin istered products that address multiple unmet sexual and reproductive health needs for women in resource constrained parts of the world could offer meaningful advantages over single-product/single-indication strategies. For example, women seeking contraception and HIV pre vention would probably prefer a single product to address both indications. By leveraging the pre-existing acceptabil ity and demand for specific contraceptive product dosage forms, co-formulated or co-administered products address ing two indications may be more readily introduced into appropriate target populations than products that only pro vide a single type of prevention. Women with a greater perceived risk of pregnancy could opt to use an MPT pri marily for contraceptive purposes and receive the benefit of the STI prevention indication as well. Similarly, women concerned about potential stigma within their families or communities associated with using HIV prevention prod ucts could be more inclined to use an MPT contraceptive product that also provides discreet protection against HIV.