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Globalizing Ethics: Social Technologies of Private Regulation and the South African Wine Industry
Author(s) -
Du Toit Andries
Publication year - 2002
Publication title -
journal of agrarian change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.63
H-Index - 56
eISSN - 1471-0366
pISSN - 1471-0358
DOI - 10.1111/1471-0366.00038
Subject(s) - restructuring , product (mathematics) , scope (computer science) , agriculture , stakeholder , public relations , business , economic growth , political science , economics , finance , ecology , geometry , mathematics , computer science , biology , programming language
This paper discusses of some key issues arising from South African experience of the UK‐based Ethical Trading Initiative’s (ETI) pilot project in the monitoring of compliance codes of conduct for product sourcing. The paper argues that the experience of ‘local stakeholder participation’ in the ETI’s pilot project in the South African wine industry raises serious questions about the appropriateness and efficacy of ‘ethical sourcing’ as a vehicle for creative global–local engagement. It explores key elements of the globalizing ‘technologies of ethics’ deployed by projects like the ETI, and argues that these may simply normalize and regularize power relations in trade between North and South. These limitations are particularly serious in light of the course of labour market restructuring in South Africa, which has reshaped agricultural employment in ways that limit the ability of employment standards to address real difficulties faced by agricultural workers. This does not render ‘ethical sourcing’ irrelevant, nor does it mean that it can be read as simply securing retailer interests. It does mean, however, that a key question facing ‘Southern’ organizations and their allies is how to increase the scope for engagement and contestation around the implementation of such initiatives.