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The complexities of place in crisis renewal discourse: A case study of the Sandy Hook Elementary School shooting
Author(s) -
Wombacher Kevin,
Herovic Emina,
Sellnow Timothy L.,
Seeger Matthew W.
Publication year - 2018
Publication title -
journal of contingencies and crisis management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.007
H-Index - 51
eISSN - 1468-5973
pISSN - 0966-0879
DOI - 10.1111/1468-5973.12186
Subject(s) - rhetoric , hook , sociology , element (criminal law) , political science , law , linguistics , engineering , philosophy , structural engineering
The discourse of renewal is an established strategy for crisis recovery. The current analysis examines the role that place plays in postcrisis communication, in general, and the discourse of renewal, specifically. We describe the extent to which place‐bound crises affect the ability of an organization to enact a discourse of renewal. We propose a modification of renewal discourse to include place as a condition that may make the successful enactment of renewal rhetoric more likely. Specifically, we argue that the place of the crisis can be a decisive element in whether or how renewal is enacted. We analyse the case of the Sandy Hook School shooting to explicate the opportunities and challenges of dealing with a place‐bound crisis.