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Effects of Media Channel, Crisis Type and Demographics on Audience Intent to Follow Instructing Information During Crisis
Author(s) -
Park Sejin,
Avery Elizabeth Johnson
Publication year - 2018
Publication title -
journal of contingencies and crisis management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.007
H-Index - 51
eISSN - 1468-5973
pISSN - 0966-0879
DOI - 10.1111/1468-5973.12137
Subject(s) - demographics , crisis communication , crisis management , channel (broadcasting) , public relations , crisis intervention , crisis response , media use , political science , business , psychology , social psychology , sociology , engineering , demography , law , telecommunications
Media channel use during crisis is an underdeveloped area of crisis communication research. A thorough understanding of how and where people seek information during a crisis is central to effective crisis message strategy, and understanding how the media source of crisis information affects motivation to comply with crisis directives to audiences can further inform crisis management. A survey ( N = 454) examines how audiences use media during crisis communication and reveals that (1) people use different media for information seeking during different types of crisis, (2) among demographics, age predicts preferences in information channels during crisis and (3) crisis type and age shape the relationship between media choice and intent to follow recommended behaviours. Theoretical and practical implications of the findings are discussed.