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A Receiver‐Based Approach to Effective Instructional Crisis Communication
Author(s) -
Sellnow Deanna D.,
Lane Derek,
Littlefield Robert S.,
Sellnow Timothy L.,
Wilson Bethney,
Beauchamp Kimberly,
Venette Steven
Publication year - 2015
Publication title -
journal of contingencies and crisis management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.007
H-Index - 51
eISSN - 1468-5973
pISSN - 0966-0879
DOI - 10.1111/1468-5973.12066
Subject(s) - communication source , status quo , crisis communication , comprehension , psychology , computer science , risk communication , public relations , risk analysis (engineering) , political science , medicine , telecommunications , law , programming language
Much research has informed the development of a valuable series of sender‐focused best practices for effective crisis communication. Relatively little crisis communication research, however, focuses on receiver‐focused best practices as related to eliciting appropriate actions before, during and after crisis events. Because effective instructional communication is measured by learner (i.e., receiver) outcome achievement of affective (perceived value), cognitive (comprehension) and behavioural (performance) variables, this study examined perceived message effectiveness and behavioural intention using the IDEA model of instructional risk and crisis communication. Results of this comparative quasi‐experimental study revealed that messages integrating all elements of the IDEA model were more effective than status quo messages and point to the need for continued research on effective instructional crisis communication message design.