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Using a Situational Q ‐Sort to Assess Perceptions of a Food Recall Message as a Function of Delivery via Social, Organizational or Traditional Media
Author(s) -
Freberg Karen J.,
Saling Kristin,
Freberg Laura
Publication year - 2013
Publication title -
journal of contingencies and crisis management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.007
H-Index - 51
eISSN - 1468-5973
pISSN - 0966-0879
DOI - 10.1111/1468-5973.12026
Subject(s) - situational ethics , sort , situation awareness , perception , recall , function (biology) , psychology , social media , social psychology , computer science , advertising , cognitive psychology , business , engineering , world wide web , information retrieval , neuroscience , evolutionary biology , biology , aerospace engineering
Behavior in response to a crisis will result from a combination of individual and situational variables. In spite of the increased recognition of the importance of situational variables, a literature and methodological toolkit for the study of situational influences that is comparable with those available for individual variables has not yet emerged. However, the recently developed R iverside S ituational Q ‐sort provides a novel method for quantifying subjective impressions of any situation. This proof‐of‐concept demonstration asked participants to complete the RSQ in response to an imaginary food crisis situation communicated via one of three message sources (social media, organizational website and traditional media). Results illustrate the potential of this method to provide quantitative evaluations of subjective responses to crisis situations.