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How Can Organisations Prepare for Reputational Crises?
Author(s) -
Booth Simon A.
Publication year - 2000
Publication title -
journal of contingencies and crisis management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.007
H-Index - 51
eISSN - 1468-5973
pISSN - 0966-0879
DOI - 10.1111/1468-5973.00140
Subject(s) - reputation , business , key (lock) , face (sociological concept) , asset (computer security) , control (management) , public relations , the internet , marketing , computer security , economics , political science , management , sociology , law , computer science , social science , world wide web
Most public and private organisations have assumed that they are responsible for their reputation, which they see as a key asset. In a world rapidly becoming dominated by the internet and electronic commerce, organisational control is threatened. This article develops a definition of organisational reputation and suggests how it can be nurtured. It explores the types of reputational threats that face organisations and how training may prevent or reduce the effects of reputational crises.