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The Missing Link between Virtue Theory and Business Ethics
Author(s) -
Morse John
Publication year - 1999
Publication title -
journal of applied philosophy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.339
H-Index - 30
eISSN - 1468-5930
pISSN - 0264-3758
DOI - 10.1111/1468-5930.00107
Subject(s) - virtue , flourishing , virtue ethics , business ethics , sociology , philosophy of business , epistemology , interpersonal communication , normative ethics , environmental ethics , social psychology , public relations , political science , social science , management , psychology , philosophy , business model , economics
In arguing against the view that the ethical standards for business are separate from normal interpersonal standards, virtue theory has been applied to business ethics in a limited manner. Previous virtue theorists have argued that this separation need not occur because the virtues for succeeding in business are congruent with civic and personal virtues. However, they have neglected the fact that virtue theory stresses that virtues are formed to fulfil certain desires, ends, and purposes of the person. Since ends are formed within a community, business and corporations should view themselves as members of the community which contributes to the ethical development of its individuals. Hence, I argue that business cannot have a separate standard of ethical behaviour than that of its community, because its goals are means which are subordinate to the ultimate goal of individual and community flourishing.