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Messiahs, Pariahs, and Donors: The Development of Social Representations of Organ Transplants
Author(s) -
Moloney Gail,
Walker Iain
Publication year - 2000
Publication title -
journal for the theory of social behaviour
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.615
H-Index - 51
eISSN - 1468-5914
pISSN - 0021-8308
DOI - 10.1111/1468-5914.00126
Subject(s) - objectification , representation (politics) , social representation , organ donation , newspaper , spare time , organ transplantation , psychology , social psychology , sociology , transplantation , epistemology , medicine , humanities , surgery , politics , law , media studies , political science , philosophy
This longitudinal, qualitative study investigated the genesis and transformation of the social representations of organ transplants. A search of the West Australian newspaper, from 1954 to 1995 found 672 articles pertaining to organ transplants. Two distinct, but conflicting, representations emerged in the analyses. In the first representation, found from 1967/68, the surgeon was paramount and organ transplants were iconised as ‘spare part surgery’. In the second representation, found from 1984/85, the role of the donor was emphasised and transplants iconised as a ‘gift of life’. Both representations were discernible in 1994/95. We consider the question whether there are now two conflicting representations or one representation with two conflicting sets of beliefs at its core. The results are discussed in terms of anchoring, objectification, transformation, and structure, as well as Moscovici’s (1993) notion of canonic themata.