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Corporate corruption of the environment: sustainability as a process of compromise
Author(s) -
Nyberg Daniel,
Wright Christopher
Publication year - 2013
Publication title -
the british journal of sociology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.826
H-Index - 92
eISSN - 1468-4446
pISSN - 0007-1315
DOI - 10.1111/1468-4446.12025
Subject(s) - compromise , sustainability , business , social sustainability , language change , corporate social responsibility , economics , public relations , sociology , political science , ecology , social science , art , literature , biology
Abstract A key response to environmental degradation, climate change and declining biodiversity has been the growing adoption of market principles in an effort to better value the social good of nature. Through concepts such as ‘natural capitalism’ and ‘corporate environmentalism’, nature is increasingly viewed as a domain of capitalist endeavour. In this article, we use convention theory and a pluralist understanding of social goods to investigate how the social good of the environment is usurped by the alternate social good of the market. Through analysis of interviews with sustainability managers and corporate documentation, we highlight how organizational actors employ compromise to temporally settle disputes between competing claims about environmental activities. Our findings contribute to an understanding of the processes of empirically grounded critique and the under‐theorized concept of compromise between social goods. Rather than protecting the environment, the corporate promotion of sustainability facilitates the corruption of the social good of the environment and its conversion into a market commodity.