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Managerial Recruitment Advertisements – Just How Market Orientated Are They?
Author(s) -
Mathews Brian P.,
Redman Tom
Publication year - 1998
Publication title -
international journal of selection and assessment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.812
H-Index - 61
eISSN - 1468-2389
pISSN - 0965-075X
DOI - 10.1111/1468-2389.00095
Subject(s) - seekers , normative , advice (programming) , psychology , job market , job analysis , public relations , advertising , marketing , business , social psychology , job satisfaction , computer science , political science , engineering , work (physics) , law , programming language , mechanical engineering
There is a wealth of advice offered by ‘experts’ in HRM concerning the content of the effective job advertisement. This study considers whether following such advice would provide the potential job applicant with the information they want and questions the extent to which employers actually heed this advice. It firstly compares the normative guidelines with what potential applicants' for managerial posts consider to be important. A second strand to the analysis examines the extent to which advertising practice mirrors the requirements of the job‐seeker market. The results give some solace to recruiters but also demonstrates that there is a long way to go before job advertisements achieve the content that job‐seekers require.