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Success Factors of New Product Development: A Review of the Empirical Literature
Author(s) -
Ernst Holger
Publication year - 2002
Publication title -
international journal of management reviews
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.475
H-Index - 107
eISSN - 1468-2370
pISSN - 1460-8545
DOI - 10.1111/1468-2370.00075
Subject(s) - empirical research , new product development , work (physics) , product (mathematics) , business , marketing , engineering , philosophy , geometry , mathematics , epistemology , mechanical engineering
The continuous development and market introduction of new products can be an important determinant of sustained company performance. For approximately 30 years, conceptual and empirical research has been undertaken to identify the critical success factors of new products. This paper reviews the findings of empirical work into the success factors of new product development (NPD). It is the prime objective of this work to summarize the most important findings in a compact and structured way. In addition, shortcomings of previous empirical work on NPD success factors will be discussed and suggestions for improvement in future empirical NPD studies will be made.