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A Declaration of Independence
Author(s) -
Graham David
Publication year - 2000
Publication title -
economic affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.24
H-Index - 18
eISSN - 1468-0270
pISSN - 0265-0665
DOI - 10.1111/1468-0270.00250
Subject(s) - broadcasting (networking) , independence (probability theory) , power (physics) , entertainment , unitary state , telecommunications , function (biology) , declaration of independence , declaration , divergence (linguistics) , scarcity , work (physics) , political science , advertising , business , engineering , political economy , market economy , economics , law , computer science , computer security , mathematics , constitution , mechanical engineering , statistics , physics , quantum mechanics , evolutionary biology , biology , linguistics , philosophy
Television was a true mass medium, its ‘classic’ output located within the concerns and lives of ordinary people. Television was also the amphitheatre of the nation, in which great events were played out. As a result of its massive power, regulation was imposed on it. By the 1970s, the unitary power of national channels was beginning to break down, first with the arrival of the VCR, then with satellite and cable. Along with this, came a growing separation of the broadcasting from the creative or programme making function driven by ‘independent’ producers. This divergence is now being hastened by the end of ‘spectrum scarcity’. Creative companies and teams will strive to control their work and share in the rewards of their success in a way that will create a very different kind of entertainment industry in the 21st Century.