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Gendering occupational identities and IT in the retail sector
Author(s) -
McLaughlin Janice
Publication year - 1999
Publication title -
new technology, work and employment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.889
H-Index - 45
eISSN - 1468-005X
pISSN - 0268-1072
DOI - 10.1111/1468-005x.00059
Subject(s) - femininity , period (music) , retail industry , business , sociology , marketing , gender studies , aesthetics , art
This article investigates the influence of gendered occupational identities in the social construction of skill and technology in a retail company introducing an IT system. It focusses on female shop floor supervisors and considers the impact that ‘femininity’ had on definitions of skill and role during a period of change.
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