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Organic Farmers in Ontario: An Examination of the Conventionalization Argument
Author(s) -
Hall Alan,
Mogyorody Veronika
Publication year - 2001
Publication title -
sociologia ruralis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.005
H-Index - 84
eISSN - 1467-9523
pISSN - 0038-0199
DOI - 10.1111/1467-9523.00191
Subject(s) - organic farming , argument (complex analysis) , popularity , agriculture , ideology , production (economics) , agricultural science , character (mathematics) , crop , direct marketing , organic production , business , mathematics , marketing , geography , economics , microeconomics , psychology , political science , environmental science , forestry , social psychology , law , chemistry , biochemistry , geometry , politics , archaeology
Increasing concerns have been expressed about whether the alternative character of the organic farming movement is being maintained as it grows in size and popularity. This paper examines this question with respect to organic farming in Ontario, Canada. Using survey and case study data, a number of production, marketing, ideology, and farm size characteristics are assessed as indicators of overall conventionalization as well as the bifurcation of organic farming into two distinct groups. While signs of conventionalization and bifurcation are demonstrated, particularly in the area of field crop farming, the overall analysis suggests that most organic farms retain the central features of an alternative approach, including an emphasis on small,diverse,mixed operations, marketing directly and locally to consumers.