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Privatize your name: Symbolic work in a post‐Soviet linguistic market[Note 1. A version of this paper was presented at the ...]
Author(s) -
Yurchak Alexei
Publication year - 2000
Publication title -
journal of sociolinguistics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1
H-Index - 51
eISSN - 1467-9841
pISSN - 1360-6441
DOI - 10.1111/1467-9481.00122
Subject(s) - semiotics , construct (python library) , sociology , nomination , state (computer science) , linguistics , law , political science , computer science , philosophy , algorithm , programming language
This paper analyzes the new names given to Russian private businesses that have appeared after the collapse of the Soviet State in 1991. By naming new private ventures their owners members of the new business class attempt to privatize public space not only legally but also symbolically and linguistically. They strive to construct their particular new version of social reality, to represent it as positive and meaningful, and to impose themselves publicly as legitimate authors, owners, and masters of this new reality. This paper proceeds on several distinct levels of analysis. First, it analyzes a number of discourses, representing various subcultures and periods of Soviet and Russian history, from which new business names draw their complex meanings. Second, it considers concrete linguistic and semiotic techniques that are employed by the new names in this process. Third, it examines the cultural and social implications of this process of nomination for post‐Soviet developments in the Russian society.