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Articulations of Same‐sex Desire: Lesbian and Gay Male Dating Advertisements
Author(s) -
Thorne Adrian,
Coupland Justine
Publication year - 1998
Publication title -
journal of sociolinguistics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1
H-Index - 51
eISSN - 1467-9841
pISSN - 1360-6441
DOI - 10.1111/1467-9481.00042
Subject(s) - lesbian , commodification , newspaper , homosexuality , sexual identity , identity (music) , gender studies , sociology , trace (psycholinguistics) , relation (database) , psychology , social psychology , media studies , human sexuality , linguistics , art , aesthetics , market economy , philosophy , database , computer science , economics
A survey of self and other categorisation in 200 lesbian and gay male dating advertisement texts, taken from current magazines and newspapers, reveals the discursive means by which homosexual advertisers in our corpus commodify and market sexual/self‐gendered identities. Detailed analysis of a sub‐sample of the advertisements allows us to trace the discourse processes and conventions used in formulating identity in such texts. We interpret these discourse practices in relation to a social critique of gay attitudes, beliefs and lifestyles. The different conventions for self‐commodification followed by lesbians and gay men in this survey suggest generalisable differences in sexual stance and cultural identification