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Farmers' Preferences for Crop Insurance Attributes
Author(s) -
Sherrick Bruce J.,
Schnitkey Gary D.,
Ellinger Paul N.,
Barry Peter J.,
Wansink Brian
Publication year - 2003
Publication title -
applied economic perspectives and policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.4
H-Index - 49
eISSN - 2040-5804
pISSN - 2040-5790
DOI - 10.1111/1467-9353.00147
Subject(s) - crop insurance , business , agricultural economics , crop , agricultural science , economics , agriculture , geography , forestry , environmental science , archaeology
Utilizing survey data from corn and soybean farmers in the Midwest, this study assesses the relative importance of different features of crop insurance products. Conjoint analysis results indicate that farmers' preferences for flexibility dominate both type of insurance and coverage level. Revenue insurance demand is greater by those who are larger, younger, and farm in more separate locations. Results are significant and consistent by size, insurance usage, leverage, and risk perception. The results permit prediction of market shares of competing insurance products within specific producer segments, and thus also provide guidance for targeting specific producer groups with new product configurations.