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The Ranchers' Choice Cooperative: What Happened?
Author(s) -
Falk Constance L.
Publication year - 2002
Publication title -
applied economic perspectives and policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.4
H-Index - 49
eISSN - 2040-5804
pISSN - 2040-5790
DOI - 10.1111/1467-9353.00112
Subject(s) - business , economics
This case considers a “new generation” value‐added cooperative in southern Colorado that marketed kosher and natural beef and lamb products until a fire in the processing plant halted operations. The case profiles the history and strategy of the Ranchers' Choice Cooperative and illustrates the challenges of transforming a good idea into a profitable one.