Premium
An Economic Simulation Game with Fast Feedback for a Lay Audience: An Example of Seasonal Cash Marketing Strategies
Author(s) -
Popp Michael P.,
Keisling Terry C.
Publication year - 2001
Publication title -
applied economic perspectives and policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.4
H-Index - 49
eISSN - 2040-5804
pISSN - 2040-5790
DOI - 10.1111/1467-9353.00077
Subject(s) - cash , marketing , economics , business , advertising , finance
This paper highlights the use and implementation of a simulation game that can be presented at producer extension meetings or in the classroom with minimal time investment to participants and game coordinators. Immediate feedback and participant involvement are key factors that may make this type of simulation more interesting than conventional methods of conveying economic information to lay audiences.