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The dynamics of technology strategy: an exploratory study
Author(s) -
Davenport Sally,
CampbellHunt Colin,
Solomon Julia
Publication year - 2003
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/1467-9310.00312
Subject(s) - competitive advantage , transition (genetics) , technology strategy , dynamic capabilities , exploratory research , key (lock) , industrial organization , technological evolution , business , dynamics (music) , marketing , computer science , knowledge management , strategic management , sociology , artificial intelligence , pedagogy , biochemistry , chemistry , computer security , anthropology , gene
A study of the evolution of competitive capabilities in exemplar New Zealand firms identified that technology strategy played the key role in motivating the firms' transition to positions of global prominence. Adequate description of these transitions required a view of technology strategy that is more dynamic than those typically available. We use complexity theory to identify, first, a number of positive feedback loops that have driven the technological progression of these firms, second to identify the complex webs of strategic development within which technology has progressed, and finally to explain why these trajectories carry firms to positions of distinctive advantage. These loops come together to impel firms through a radical transition from broad technology dabblers to focussed technology specialists. We view the study as exploratory to a class of studies aimed at understanding the evolution of technology strategy over time.