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Product innovation charters: Mission statements for new products
Author(s) -
Bart Christopher K.
Publication year - 2002
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/1467-9310.00236
Subject(s) - product (mathematics) , mission statement , value (mathematics) , statement (logic) , business , product innovation , marketing , exploratory research , new product development , management , computer science , economics , sociology , political science , mathematics , geometry , machine learning , anthropology , law
This article presents findings from an exploratory study into the content and impact of product innovation charters (PICs) in 86 North American corporations. The findings demonstrate that managers have some distinct preferences in terms of the items that they choose to include in a PIC and that certain components seem to be more important to mention than others. The findings also make evident the relationship that PICs have with selected performance measures. The results suggest that product innovation charters, like their mission statement ‘cousins’, may be of more value than most managers realize.