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International product transfer and production ramp‐up: a case study from the data storage industry
Author(s) -
Terwiesch Christian,
Bohn Roger,
Chea Kuong
Publication year - 2001
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/1467-9310.00230
Subject(s) - production (economics) , product (mathematics) , position (finance) , transfer (computing) , new product development , volume (thermodynamics) , focus (optics) , computer science , industrial engineering , manufacturing engineering , operations research , operations management , industrial organization , business , engineering , marketing , economics , mathematics , microeconomics , geometry , physics , finance , quantum mechanics , parallel computing , optics
Many high‐tech industries are shifting their focus from minimizing time‐to‐market to minimizing time‐to‐volume. This puts the tail end of product development, the production ramp‐up, in a critical position. This article presents a case study of product transfer and production ramp‐up in the hard disk drive industry. We provide a detailed description of the ramp‐up period. By documenting detailed time‐series of several operational measures, we also shed light on the various forces that allow an organization to increase its production volume. Finally, the setting allows us to study product transfer from development in the USA to an Asian production facility. We find that the physical distance is successfully overcome by several mechanisms.