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Why did we make that cheese? An empirically based framework for understanding what drives innovation activity
Author(s) -
Harmsen Hanne,
Grunert Klaus G.,
Declerck Francis
Publication year - 2000
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/1467-9310.00165
Subject(s) - order (exchange) , product innovation , market orientation , set (abstract data type) , product (mathematics) , new product development , business , marketing , knowledge management , industrial organization , computer science , geometry , mathematics , finance , programming language
In the more recent product development literature the interplay between R&D skills and competencies and market skills and competencies is seen as a major determinant of successful innovation. The study reported in this article was done in order to cast more light on these two constructs in an industry with low R&D expenditures, but where product development is nevertheless considered to be strategically important. That industry is the food processing industry. The results of a series of case studies indicate that constructs other than R&D and market orientation may be more appropriate for understanding innovation and explaining innovation success in the case material. A new set of constructs focusing on what causes specific innovation activities to occur is proposed and a revised framework is developed.