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Crafting successful strategic technology partnerships
Author(s) -
Duysters Geert,
Kok Gerard,
Vaandrager Maaike
Publication year - 1999
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/1467-9310.00145
Subject(s) - alliance , perspective (graphical) , strategic partnership , business , strategic alliance , strategic thinking , selection (genetic algorithm) , marketing , industrial organization , public relations , strategic planning , political science , international trade , computer science , artificial intelligence , law
Despite the trend towards an increasing use of strategic technology alliances, mortality rates of cooperative agreements have always been extremely high. In this paper we argue that rapid economic and technological developments have overthrown traditional thinking about alliances and that firms could benefit from a new perspective on partnering. This new approach is referred to as High Touch Partnering. The new framework stresses the need for a balanced attention to strategic (re‐)positioning, establishing adequate alliance capabilities, building business communities with partners and improved partner selection.