Product creation process at Philips Electronics | Zendy

Olthuis Gerard P. H. | Zendy

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Product creation process at Philips Electronics

Author(s) -

Olthuis Gerard P. H.

Publication year - 1997

Publication title -

randd management

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.253

H-Index - 102

eISSN - 1467-9310

pISSN - 0033-6807

DOI - 10.1111/1467-9310.00058

Subject(s) - product (mathematics) , process (computing) , electronics , officer , new product development , manufacturing engineering , process management , engineering , computer science , business , engineering management , marketing , electrical engineering , political science , geometry , mathematics , law , operating system

About 3 years ago Dr F.P. Carrubba, Chief Technology Officer on the Board of Philips Electronics, stated that product creation is a core activity for Philips and thus needs continuous attention and improvement. A corporate‐wide Product Creation Process Improvement Drive was started. In this article describing the drive, we want to share our experiences that we think are important for a successful improvement drive. The elements to be addressed are:—a framework for the improvement drive;—top‐down or bottom‐up approach;—the creation of an assessment tool;—some considerations for the buy‐in process;—application of the assessment tool;—follow‐up after the creation of the assessment tool;—conclusion.

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