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The front end of new product development: a Canadian survey
Author(s) -
Murphy S.A.,
Kumar Vinod
Publication year - 1997
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/1467-9310.00038
Subject(s) - new product development , front (military) , front and back ends , product (mathematics) , marketing , point (geometry) , end point , business , process management , operations management , computer science , economics , engineering , mechanical engineering , mathematics , geometry , operating system , real time computing
Despite the importance of the early stages of a product's life, very little attention has been paid to empirically testing the activities performed in the front end of new product development. This article presents the results of a survey of 53 individuals from fifteen high technology firms in the integrated circuit board industry. Our study adopts Cooper's (1988) ‘predevelopment’ model consisting of idea generation, product definition and project evaluation stages, and probes the activities undertaken in each stage. Particular activities were found to play pivotal roles in achieving the objectives of each stage. The results present a clarified view of front end activities that can be used as a starting point for adequately preparing products for development and market success.