To Know Us is to Love Us: Public Diplomacy and International Broadcasting in Contemporary R ussia and C hina

C hina and R ussia have devoted significant resources to developing their international broadcasting capacity as an instrument of public diplomacy. Focusing on CCTV ‐ N ( C hina) and RT ( R ussia), this article discusses the strategies each has developed to communicate with international audiences and further the foreign policy ambitions of policy makers in B eijing and M oscow. It highlights the differences between the two stations – namely CCTV ‐ N 's ambition to rectify perceived distortions in the global flow of news about C hina, and RT 's focus on reporting events in the US . Hence the case studies expose the fine line between propaganda and public diplomacy.