Observation in Political Research: A Qualitative Approach

Qualitative research in politics is predominantly interview‐based. Observation is neglected as a research tool by political scientists. This article presents the case for using observation techniques in political research. Drawing from the authors experience of using structured observation to research Chief Executives, the article shows how observation can be included as a valuable part of a qualitative research strategy. It addresses the how, where, when and why of applying observation to political research. The crucial advantage of observation methods is identified as understanding the context and environment in which actions occur and decisions are taken.