Premium
Innovate or Die: Is that a Fact?
Author(s) -
Getz Isaac,
Robinson Alan G.
Publication year - 2003
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/1467-8691.00276
Subject(s) - mantra , business , management , marketing , business administration , public relations , economics , political science , theology , philosophy
‘Innovate or die’. This mantra has been repeated so many times – by the media, governments, business leaders, business professors, consultants and management gurus – that people have come to assume it is actually true. This article explores why have business leaders been so prone to fall for such a naïve message, and shows how it has caused them to overlook the true sources of long‐term high performance.